Today, it was announced that the "b" in IHOP's new name, IHOb, stood for burgers.
This came after a few days of teasing from the pancake giant.
And they are 100%, completely serious about the name-change!
While people are struggling to adapt to the new concept, it looks like someone else may have taken offense to the restaurant's rebranding.
About a half an hour ago, Burger King changed its profile picture on Facebook to THIS:
Are they in cahoots?? Or is this some major shade?